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    Exam 15: Developing Integrated Marketing Communications
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    Information About a Company, Its Employees, or Its Products That
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Information About a Company, Its Employees, or Its Products That

Question 111

Question 111

Multiple Choice

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called


A) advertising.
B) publicity.
C) notoriety.
D) promotion.
E) personal selling.

Correct Answer:

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