Multiple Choice
A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.In this case, the segmentation approach used by the company is:
A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) occasion segmentation.
E) psychographic segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
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