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    Marketing Study Set 3
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    Exam 6: Segmentation, Targeting, and Positioning
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    A Tattoo Artist Creates Tattoos According to His Customers' Specifications
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A Tattoo Artist Creates Tattoos According to His Customers' Specifications

Question 46

Question 46

Multiple Choice

A tattoo artist creates tattoos according to his customers' specifications.This is an example of:


A) brand repositioning.
B) ideal positioning.
C) perceptual mapping.
D) mass marketing.
E) micromarketing.

Correct Answer:

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