Multiple Choice
Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also, when shoes are on sale, they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.In this case, the segmentation approach used by the company is:
A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) loyalty segmentation.
E) psychographic segmentation.
Correct Answer:

Verified
Correct Answer:
Verified
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