Multiple Choice
Cyclic Inc.launches a new bike in the market.Although it maintains the same quality as other bikes in the market, it offers a much lower price.Which of the following strategies is used by the company to create an image of a low-cost, high-quality brand among its consumers?
A) Undifferentiated targeting
B) Positioning
C) Perceptual mapping
D) Mass marketing
E) Micromarketing
Correct Answer:
Verified
Correct Answer:
Verified
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