Tremlock Is a Company That Sells Used Cars

Multiple Choice

Tremlock is a company that sells used cars.It was able to establish itself in the mind of the consumer as a low-cost, high-quality used-car dealer as an alternative to low-cost, low-quality new-car dealer.This is an example of:

A) differentiated targeting.
B) positioning.
C) perceptual mapping.
D) mass customization.
E) micromarketing.