Which of the Following Is an Advantage of Using the Undifferentiated

Multiple Choice

Which of the following is an advantage of using the undifferentiated targeting strategy?

A) It helps firms to obtain a bigger share of the market and increase the market for their products overall.
B) It appeals to more customer segments.
C) It helps to diversify the business, thereby lowering the company's overall risk.
D) It is much easier to plan promotional strategies for different products being offered to different segments of the market.
E) It does away with the need to develop separate strategies for different groups.