Which of the Following Statements Best Defines Psychological Risk

Multiple Choice

Which of the following statements best defines psychological risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of an actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.