Most Shoppers Believe That Walmart Has the Lowest Price on Every

Multiple Choice

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?

A) Their purchase situation
B) Their ritual consumption
C) Their culture
D) Their peers
E) Their attitude