Multiple Choice
Which of the following is the goal of value-based marketing?
A) satisfy customers by offering the best price in the market
B) satisfy employees by offering the best benefits
C) satisfy investors by offering the best ROI
D) offer greater value to consumers than competitors
E) differentiate product offerings
Correct Answer:

Verified
Correct Answer:
Verified
Q113: Schemes in which salespersons are paid to
Q114: Marriot International send employees to stay at
Q115: Diana is 66 years old.While shopping for
Q116: Generation Xers are also called millennials or
Q117: Mekong Airlines uses special technology to reduce
Q119: In Germany, in 1923, prices doubled every
Q120: Jack is a teacher and his wife,
Q121: Generation X's quest for youth, in both
Q122: A retail store enters into an agreement
Q123: Explain how government legislation protects consumers.