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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    The Objective of an Ad with a Rational Appeal Is
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The Objective of an Ad with a Rational Appeal Is

Question 43

Question 43

True/False

The objective of an ad with a rational appeal is to persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.

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