Multiple Choice
A software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The ad also states, "Thousands of customers have switched over to our software." The company is making use of a(n) _____ appeal.
A) emotional
B) news
C) product popularity
D) product feature
E) favorable price
Correct Answer:
Verified
Correct Answer:
Verified
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