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The Ad for an Investment Company Opens with the Statement

Question 10

Multiple Choice

The ad for an investment company opens with the statement, "You can't plan for tomorrow if you don't know where your money is today," and continues with relevant information about investment and its benefits. This ad is an example of _____ advertising.


A) straight-sell
B) transformational
C) testimonial
D) teaser
E) comparative

Correct Answer:

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