Transformational Advertising Can Differentiate a Product or a Service by

Multiple Choice

Transformational advertising can differentiate a product or a service by

A) convincing a consumer of its leadership position in the market.
B) making the consumption experience more meaningful and enjoyable.
C) helping the consumption experience last longer.
D) showing performance superiority of one brand over another.
E) focusing on a consumer's functional or utilitarian need for the product or service.