An Advertising Execution Technique Used by Business-To-Business Marketers Depicting the Negative

Multiple Choice

An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as:

A) a problem-solution execution.
B) slice-of-death advertising.
C) slice-of-life advertising.
D) a response-stimuli execution.
E) informational advertising.