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    Advertising and Promotion
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    Research Has Shown That the First Thing People Look at in a Print
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Research Has Shown That the First Thing People Look at in a Print

Question 90

Question 90

Multiple Choice

Research has shown that the first thing people look at in a print ad is the


A) illustration.
B) visual.
C) body copy.
D) subhead.
E) headline.

Correct Answer:

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