Which of the Following Is a Question That Should Be

Multiple Choice

Which of the following is a question that should be used when evaluating creative output?

A) Is the creative approach appropriate for the media environment in which it is likely to be seen?
B) Is the creative approach consistent with that used by the competition?
C) Is the ad truthful and tasteful?
D) Does the creative approach communicate a clear and convincing message to the customer?
E) Is the creative approach appropriate for the target audience?