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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    _____ Are Words in the Leading Position of a Print
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_____ Are Words in the Leading Position of a Print

Question 46

Question 46

Multiple Choice

_____ are words in the leading position of a print advertisement that are likely to be read first.


A) Headlines
B) Body copies
C) Subheads
D) Layouts
E) Primary copies

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