Which of the Following Statements Is True of the Use

Multiple Choice

Which of the following statements is true of the use of creativity in an advertising campaign?

A) Because most advertising is unique, creativity is not enough to break through the clutter.
B) Creative advertising always has a positive impact on sales.
C) Creative advertising that lacks flexibility and artistic value may have a greater impact on the target audience than advertising that is flexibile and artistic.
D) The nature of advertising requires that everyone involved in the promotional planning process understand the creative strategy.
E) The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns.