Multiple Choice
According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?
A) It must always use inherent drama while portraying the advertisement.
B) It must always have reference to the final execution.
C) It must avoid being described in simple words or phrases.
D) It must revolve around the clinching benefit.
E) It must avoid centering the ad on consumer benefits.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: According to the universal advertising standards developed
Q8: Advertising creative personnel tend to be:<br>A)more concrete
Q9: According to Robert Smith, the two ways
Q10: The last step in the creative process
Q11: Leslie, creative director for Visionary Ad Agency,
Q13: The people who develop ads and commercials
Q14: Which of the following statements is true
Q15: The five steps in the creative process
Q16: Agency gatekeepers usually decide how much client
Q17: Techniques such as message communication studies and