Jonathan Is a Creative Director at Williams & Greene Inc

Multiple Choice

Jonathan is a creative director at Williams & Greene Inc., an advertising agency.He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal, and Adweek to gain a better understanding of what is happening in the world of marketing and advertising.These sources can be characterized as

A) general preplanning input.
B) focus group studies.
C) verification research.
D) brainstorming.
E) problem detection research.