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  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which of the Following Strategy Factors Leads to a Positive
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Which of the Following Strategy Factors Leads to a Positive

Question 3

Question 3

Multiple Choice

Which of the following strategy factors leads to a positive effect of advertising on sales?


A) hidden product qualities
B) elasticity in demand
C) long channels of distribution
D) emotional buying motives
E) inelastic product demand

Correct Answer:

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