Multiple Choice
A commercial for a floor cleaner shows a young mother cleaning her kitchen floor after feeding her toddler. The commercial is considered to be effective because it utilizes high source similarity. This is an example of a _____ commercial.
A) comparative
B) reputational
C) slice-of-life
D) spokesperson-oriented
E) power-based
Correct Answer:
Verified
Correct Answer:
Verified
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