Which of the Following Statements Is True of Celebrity Endorsements

Multiple Choice

Which of the following statements is true of celebrity endorsements?

A) Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
B) When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
C) Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand.
D) Typically, the use of celebrity endorsers is highest among news and business publications.
E) Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a service.