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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
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    High Levels of Fear in an Advertisement Can Produce Inhibiting
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High Levels of Fear in an Advertisement Can Produce Inhibiting

Question 62

Question 62

True/False

High levels of fear in an advertisement can produce inhibiting effects; the receiver may emotionally block the message by tuning it out.

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