Marketers Can Try to Capitalize on Source Similarity by Hiring

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

A) beautiful models to appear in television ads.
B) well-known athletes to endorse sporting goods in commercials.
C) salespeople who have characteristics that match those of their customers.
D) individuals with liberal arts backgrounds to work as sales representatives for technical products.
E) actors to portray themselves as ordinary consumers.