Cirrus Shoes Received Negative Publicity When the Company's Brand Ambassador

Multiple Choice

Cirrus Shoes received negative publicity when the company's brand ambassador was convicted of sexual assault.The company was forced to rescind their association with entertainer Adrian Richardson due to the negative impact on its image.This scenario is an example of

A) overexposure.
B) risk to the advertiser.
C) celebrity popularity.
D) overshadowing the product.
E) consumer-celebrity merging.