Multiple Choice
A magazine ad features a picture of a woman walking along a beach on a bright, sunny day with the copy, "Arianne sun screen lotion provides better UV protection than Gisele sun screen." This ad is an example of
A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a verbal appeal.
E) refutational advertising.
Correct Answer:
Verified
Correct Answer:
Verified
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