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    Exam 6: Source, Message, and Channel Factors
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    Expertise and Trustworthiness Are Very Important When Focusing on Source
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Expertise and Trustworthiness Are Very Important When Focusing on Source

Question 104

Question 104

Multiple Choice

Expertise and trustworthiness are very important when focusing on source _____, one of the categories of source attributes developed by Herbert Kelman.


A) power
B) attractiveness
C) credibility
D) identification
E) image

Correct Answer:

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