A Magazine Advertisement Reads, "Is It Just Forgetfulness or Alzheimer's

Multiple Choice

A magazine advertisement reads, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's, stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine to treat mild and moderate cases of Alzheimer's. The advertisement uses a _____ to arouse interest.

A) primacy effect
B) recency effect
C) sleeper effect
D) credibility effect
E) compliance hierarchy