Multiple Choice
A television ad for Corona deodorant shows a college freshman being socially rejected for having body odor. He is teased and rejected by members of the college dance club. A fellow student gives him a Corona deodorant. After using the deodorant, the freshman is accepted in the dance club and becomes popular. In this ad, Corona is using a _____ appeal.
A) comparative
B) non-cognitive
C) humor
D) fear
E) refutational
Correct Answer:
Verified
Correct Answer:
Verified
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