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    Exam 6: Source, Message, and Channel Factors
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    An Advertiser Whose Message Is Placed in the Middle of Five
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An Advertiser Whose Message Is Placed in the Middle of Five

Question 35

Question 35

Multiple Choice

An advertiser whose message is placed in the middle of five consecutive commercials during a program break faces the problem of:


A) clutter.
B) media flooding.
C) media bombardment.
D) flighting.
E) information overload.

Correct Answer:

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