Bradley Is Watching an Interesting TV Program with a Group

Multiple Choice

Bradley is watching an interesting TV program with a group of friends.During the commercial break, he is unable to concentrate on a commercial for a soda drink because all his friends are discussing the events of the show.In this scenario, Bradley is encountering

A) poor encoding.
B) selective sourcing.
C) inappropriate advertiser binding.
D) limited response hierarchies.
E) disturbances known as noise.