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Which of the Following Is True of Saliency of Beliefs

Question 8

Multiple Choice

Which of the following is true of saliency of beliefs?


A) It provides insight into ways markets can stimulate consumer attitudes.
B) It helps consumers diagnose the underlying basis of marketers' attitudes.
C) It tends to vary across different consumption situations.
D) It does not vary among different market segments.
E) It generally stays stagnant over time.

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