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    Exam 4: Perspectives on Consumer Behavior
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    With Respect to the Roles in the Family Decision-Making Process
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With Respect to the Roles in the Family Decision-Making Process

Question 102

Question 102

Multiple Choice

With respect to the roles in the family decision-making process, all the members of a family who use a car are referred to as the:


A) purchasing agents.
B) consumers.
C) influencers.
D) information providers.
E) initiators.

Correct Answer:

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