Which of the Following Statements Explains Why Marketers Have Found

Multiple Choice

Which of the following statements explains why marketers have found it so difficult to create a strong brand using the Internet?

A) Managers' bottom-line focus makes the costs seem too high.
B) Branding and direct response may be counterproductive.
C) Managers do not have a clear understanding of the role of the Web in the branding process.
D) Many marketers mistakenly believe the creation of awareness or the generation of interest will lead to a strong brand.
E) All of the above statements can be used to explain why marketers have found it so difficult to create a strong brand using the Internet.