Which of the Following Statements About the Use of Broadcast

Multiple Choice

Which of the following statements about the use of broadcast media by the direct-marketing industry is true?

A) Direct-response advertising is the broadcast industry does not use support advertising.
B) More direct-response advertising is broadcast on radio than on television.
C) The use of broadcast media over the next five years is expected to increase at a faster rate than ever before.
D) The two-step approach is often used with direct-response advertising on the radio.
E) When a toll-free number is included in a direct-response ad,it is called support advertising.