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    Advertising and Promotion Study Set 2
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    Exam 9: Evaluation of Media: Television and Radio
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    Most Network Television Advertising Time Is Sold As
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Most Network Television Advertising Time Is Sold As

Question 12

Question 12

Multiple Choice

Most network television advertising time is sold as:


A) sponsorships.
B) participations.
C) adjacencies.
D) spot announcements.
E) affiliated offerings.

Correct Answer:

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