Solved

Advertisers Have Little Control Over the Placement of Their Commercials

Question 130

Multiple Choice

Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.

A) sponsorship
B) participation
C) daypart
D) exclusivity
E) run-of-station (ROS)

Related Questions

Q23: The _ is the average number of

Q25: The buying period that takes place prior

Q41: _ are shows that are sold or

Q125: One of the concerns over the method

Q126: Programs such as The Tonight Show with

Q128: Which of the following statements about 15-second

Q129: Which of the following statements about radio

Q132: Why are advertisers interested in cable as

Q134: An advertiser has a limited budget and

Q135: The number of households in a market