Multiple Choice
Which of the following statements about radio as an advertising medium is true?
A) Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
B) Radio has evolved into primarily a local advertising medium.
C) Radio advertising revenue exceeded more than $20 billion in 2007.
D) Radio has been called the Rodney Dangerfield of media.
E) All of the above statements about radio as an advertising medium are true.
Correct Answer:

Verified
Correct Answer:
Verified
Q23: The _ is the average number of
Q25: The buying period that takes place prior
Q41: _ are shows that are sold or
Q97: With _, advertisers assume responsibility for the
Q125: One of the concerns over the method
Q126: Programs such as The Tonight Show with
Q128: Which of the following statements about 15-second
Q130: Advertisers have little control over the placement
Q132: Why are advertisers interested in cable as
Q134: An advertiser has a limited budget and