Multiple Choice
Imagine you have inherited a small motel chain in the New England area.You know you need to buy advertising,but you have a limited budget.Which of the following reasons explain why you would want to use local radio?
A) Local radio reaches travelers in their car and is low cost.
B) Local radio has a short lead time and the capability to produce inherent drama.
C) Local radio allows you to use an aggregated marketing strategy for very little money.
D) There is no overlap with local radio stations.
E) Local radio is a flexible medium that has short lead times.
Correct Answer:
Verified
Correct Answer:
Verified
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