Which of the Following Statements Describes a Limitation Associated with the Use

Multiple Choice

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

A) Many car radio listeners change stations during commercials breaks.
B) Most radio stations carry 10 to 12 minutes of commercials every hour resulting in high clutter.
C) There is limited research data available on individual radio stations since they are small operations and cannot fund detailed studies of their audiences.
D) The high number of stations in most markets means there is a great deal of audience fragmentation.
E) All of the above are limitations of radio as an advertising medium.