Multiple Choice
Why would a local radio station air a nationally syndicated program like Rush Limbaugh?
A) to increase audience fragmentation
B) to cut its real costs
C) to increase its appeal to national advertisers
D) to bypass problems with clutter
E) to do none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The pervasiveness and intrusive nature of _,as
Q47: Imagine you have developed a computer game
Q48: Many advertising professionals want the primary focus
Q49: The sole source of network television and
Q50: One tactic used by TV networks to
Q51: Advertisers can inhibit consumers' zapping commercials by:<br>A)lobbying
Q53: Which of the following statements describes a
Q55: Which of the following does NOT limit
Q56: Imagine you have inherited a small motel
Q57: The major criticism of Super Bowl advertising