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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    Purchase Motives,such as Convenience,comfort,economy and Performance Are Used as a Basis
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Purchase Motives,such as Convenience,comfort,economy and Performance Are Used as a Basis

Question 3

Question 3

Multiple Choice

Purchase motives,such as convenience,comfort,economy and performance are used as a basis for _____ appeals.


A) informational/rational
B) emotional
C) price
D) inherent drama
E) refutational

Correct Answer:

verifed

Verified

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