Multiple Choice
Purchase motives,such as convenience,comfort,economy and performance are used as a basis for _____ appeals.
A) informational/rational
B) emotional
C) price
D) inherent drama
E) refutational
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: The argument by famous advertising copywriter David
Q5: Which of the following questions should be
Q6: Ads for Oneida flatware show a piece
Q7: Which of the following is an example
Q11: In a television ad,actress and noted animal
Q51: Advertising appeals that relate to consumers' social
Q71: Headlines that are very straightforward and informative
Q74: Well-known brands and market leaders often run
Q77: According to McCann-Erickson's concept of emotional bonding,the
Q97: _ is an advertising execution technique often