The Argument by Famous Advertising Copywriter David Ogilvy That "What

Multiple Choice

The argument by famous advertising copywriter David Ogilvy that "what you say in advertising is more important than how you say it" suggests:

A) advertising appeal is more important than the way it is executed
B) advertising execution is more important than the appeal
C) advertising appeals and executions are equally important
D) advertising execution is more important than message content
E) the product is more important than the creative appeal