An Ad for the Ford Focus Shows Four College-Aged Students

Multiple Choice

An ad for the Ford Focus shows four college-aged students hunting for a parking place in a large nearly full parking garage. When they finally find one and put the car into the place, they discover it is such a tight fit that they can't open the car doors to get out. A moment of concern is followed by a moment of enlightenment when one of them remembers the hatchback. The commercial ends with them all leaving the parked car through the hatchback. This commercial is a(n) : :

A) dramatization with a humorous appeal
B) animation with the intent of creating a personality brand
C) slice-of-life with a fear appeal
D) demonstration with an emotional appeal
E) straight sell with a humorous appeal