Multiple Choice
A marketer of a low-involvement product that is advertised heavily on television might want to focus a great deal of attention on _____ when creating its advertising.
A) body copy
B) needledrop
C) catchy jingles
D) subheads
E) voice-overs
Correct Answer:
Verified
Correct Answer:
Verified
Q55: To announce sales,special offers,or everyday low prices,retailers
Q73: An advertising execution technique that relies on
Q75: Imagine a personal computer manufacturer has developed
Q76: Marketers of Hyundai automobiles recognized they needed
Q77: Which of the following statements about slice-of-life
Q79: An ad for the Ford Focus shows
Q80: A print ad for the Apple Cider
Q82: Which of the following statements about informational/rational
Q83: An ad for Toyota vans shows how
Q86: A copywriter can determine how much space