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    Advertising and Promotion
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    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    Straight-Sell Message Executions Are Commonly Used with _____ Advertising Appeals
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Straight-Sell Message Executions Are Commonly Used with _____ Advertising Appeals

Question 39

Question 39

Multiple Choice

Straight-sell message executions are commonly used with _____ advertising appeals.


A) informational/rational
B) emotional
C) teaser
D) transformational
E) emotional integration

Correct Answer:

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