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    Advertising and Promotion Study Set 2
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    Exam 7: Creative Strategy: Implementation and Evaluation
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    Advertisements That Focus on the Dominant Attributes or Characteristics of a Product
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Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

Question 49

Question 49

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.


A) feature
B) news
C) price
D) product popularity
E) generic

Correct Answer:

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