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    Advertising and Promotion
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    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    _____ Is Considered the Heart of a Print Ad but Is
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_____ Is Considered the Heart of a Print Ad but Is

Question 37

Question 37

Multiple Choice

_____ is considered the heart of a print ad but is often difficult to get readers to attend to.


A) The headline
B) The subhead
C) Body copy
D) The visual
E) The logo

Correct Answer:

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